Privacy Policy

Introduction to Analytics Services Analytics provides a wide variety of data management and analytics services, helping our clients and the platforms and partners they work with to understand their customers better. Many of these services are described in greater detail on our website,
The information we use is collected through relationships we have with other companies such as data suppliers, business partners, data services providers, government and public sources, and our clients.

Types of Data We Obtain and Use Analytics receives data from, and handles data on behalf of, a variety of companies, applications and services, and data compilers and suppliers. We also obtain data through public sources, such as Open Data portals, census data and other publications, records, sources, registries, and records available to the public. Some of the data we receive, use and make available is Personally Identifiable Information (“PII”) or is linked to PII. PII may include, for instance, name, postal address, telephone number or email address and certain employment-related data.
Many of our services use and make available “business to business” data, which is obtained from a number of sources, including public portals and directories, filings and publications, and other publicly available marketing sources. This data may contain PII about the principal participants in the business (“Principals”).
We limit our collection of PII to include only what is necessary to supply our clients with the information needed to provide them with the services described in this Privacy Policy. We periodically review the data in our database to ensure that it only contains information relevant to the services we provide. We ensure that our data acquisition and retention policies comply with the requirements of privacy and other laws.
We may also collect PII and sensitive information for purposes related to running our business (but not for delivery to customers as part of our services):

• Customer and Prospective Customer contact information, such as individual email address, telephone number and postal address, for the purposes of responding to customer inquiries or requests;
• Information necessary to process payments for services that customers purchase from us
• Individual customer purchase history, product/service preferences and satisfaction data, and opinions about products and services, for the purpose of enhancing our relationship with our customers

Personal Health Information (PHI)

On occasion, and only at the request of our customers, we are asked to process Personal Health Information (PHI) as defined in the Personal Health Information Protection Act (“PHIPA”) and the Health Insurance Portability and Accountability Act (HIPAA). This information is stored and treated separately from PII referenced in this Privacy Policy, and is only used for the specific customer request. Special rules for handling PHI are in effect when working with the data on behalf of our customers, which may include: encryption, masking, de-identification, anonymization, and other approaches to ensure the privacy of individuals linked to PHI.
PHI is never mixed with other PII elements for the purpose of external product development, internal research, or any other purpose as outlined in the section “How We Use Personal Information.” PHI is never shared with third parties as outlined in the section “How We Share Data with Third Parties”

How We Use Personal Information

We use and make available PII for several purposes related to our business. We use this data:
• To provide data services, such as (but not limited to) verification, record look-ups, anti-fraud services, B2B records and services, and other analytic services.
• To create sets of business and personal attributes – categories of information that are grouped together based on common interests, preferences, and non-personal geo-demographic information (“Profiles”). These Profiles may be associated with a business or person. Our customers may use these Profiles to learn more about their own customers and improve their own databases.
• To communicate with customers regarding services that may be of interest to them;
• To manage, administer, collect or otherwise enforce accounts;
• To assist in the investigation of illegal and/or fraudulent activities

In addition, we may provide anonymous information (i.e., information that does not identify individual consumers or Principals) in the form of aggregate or demographic data to our clients or service providers. We may also generate and use anonymous information to develop, enhance or validate our products, processes or services. PII may be used to generate anonymous information and, when required, to research, validate and test the use of such information in processes, products, services and enhancements.

How We Share Data With Third Parties Analytics may share data, including PII and Profiles, as follows:

• Agents and Service Providers: We may share data, including PII and Profiles, with agents, business partners and service providers who work on our behalf, or to help us provide services requested by our customers.
• Partners: We may share data, including PII and Profiles, with business and data partners (such as business partners who provide their own applications or data services to customers) or with clients, to help them provide more tailored offerings and for their own analytical purposes.
• As Required by Law or to Protect Any Party: Analytics may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Analytics or any other party.
• If Analytics were ever sold, or if we merged with another company, or transferred part or all of our shares or assets, we may disclose and/or transfer PII to our successor or assign who may collect, use and disclose the PII for substantially the same purposes as described in this Privacy Policy
• We may share personal information with third parties engaged to assist us in providing services and information to our customers. In addition, we may engage third parties to assist us with infrastructure maintenance and support. These service providers are prohibited from using PII for any purpose other than to provide this assistance and are required to comply with the general principles described in this Privacy Policy. Some of these service providers are located outside of our operating environments of the United States and Canada. As a result, PII may be subject to local laws, which may permit local law enforcement, government or national security authorities to have access to PII in certain circumstances. Analytics will never share PHI with Third Parties unless requested by the customer who provided us with the data, and then only after careful review of applicable regulations and internal policies.

Security and Data Integrity

We take the protection of data seriously. We have adopted procedures to secure storage of PII and PHI and are committed to working with our customers to protect the security of PII and PHI during any transfer to or from us. We store your data in data centers located in our operating territories, the United States and Canada. We use security technology to protect data from would-be intruders and have implemented other safeguards to secure information such as passwords, encryption, antivirus software and physical security measures. Only authorized employees and representatives of Analytics have access to PII and PHI, and only to the extent necessary to perform their job functions. All applicable data retention, destruction and removal policies are applied to each element of PII and PHI as indicated by applicable regulation, our policies, and customer requirements.

Your Data Protection Rights

Every user and subject of PII we have collected is entitled to the following:

The right to be informed – You have the right to understand how we process your data. This Policy describes the manner of processing we use, and how we treat your information safely.
The right to access – You have the right to request copies of your data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to understand automated decision making and profiling – You have the right to be informed on the specifics of our data processing using personal information.

If you would like to exercise any of these rights, please contact us at our email or by mail as outlined in this Policy.

Changes to this Privacy Policy Analytics reserves the right to modify this Privacy Policy at any time without notice.

Questions or Concerns

If you have questions or concerns about our privacy efforts or data services, please contact us at:

Privacy Officer Analytics, Inc.
43 Church Street A102
St. Catharines, ON L2R 7E1

Privacy Officer Analytics Global LLC
640 Ellicott Street Unit 467
Buffalo, NY 14203
43 Church Street A102,
St. Catharines ON L2R 7E1

2235 Sheppard Ave E SUITE 902B, North York, ON M2J 5B5

260 East Main St. #6000,
Rochester NY 14604

701 Ellicott Street,
Buffalo NY 14203

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